Navigating Waves of Success – Inlanta’s 2017 Sales Conference Highlights

Navigating Waves of Success

We are thrilled to announce that our Annual Inlanta Sales Conference was a smashing success! We want to thank all of our dedicated employees that attended, our trusted sponsors that participated, and our inspiring speakers that motivated our team. Not only did we learn a lot while bonding with our friends & co-workers, but we also raised a whopping $24,541 for the Cancer Research Institute through raffle & silent auction! To learn more about the Cancer Research Institute, please visit www.cancerresearch.org.

This year’s conference, held at the Blue Harbor Resort in Sheboygan, WI, offered the members of our Inlanta family the chance to connect with one another personally, celebrate this past year’s successes together, and learn new best practices to ensure success in the upcoming year.

Awards & Recognition

The conference also included a service award ceremony honoring those who have proudly served on our team for the past 5, 10, 15, and 20 years on. Congratulations to the following members of Team Inlanta on their service.

5 Year Recognition: Jill Golla, Diane Kramasz, Rosemary McCullough, Liz Labodda, Trisha Mulder Conwell, Mike Ponce, Josh Badciong, Jon Donovan, Mark Polanco, Gail Carrick, Yvette Clermont, Sherri Mayer, Kerry Heus, Mark Schulenburg, Jon Bakovka

10 Year Recognition: Gilbert Bundy, Jim Fittante, Mike Fittante, Andy Patterson

15 Year Recognition: Kent Sova, Emily Whitstone

20 Year Recognition: Dennis DeGrave and Chris Knowlton

As a special honor to our 20-year veterans, Dennis & Chris both received a gift fitting for what they love most. For Dennis – that means anything Harley-Davidson! For Chris – that means all things Buffalo Wild Wings, Pepsi, and Hershey’s Chocolate!

Inlanta also honored Katrina Cole, Business Development/Marketing for our Grand Rapids, MI branch, with the second annual Brand Spirit Award! Katrina was proudly recognized as an individual that has grown the basic footprint of marketing and assisted in setting the foundation of the Grand Rapids branch for future growth. She consistently comes up with exceptional marketing ideas and reaches out to Inlanta’s corporate marketing team to ensure that brand standards and guidelines are met. Katrina has also received the following awards or has obtained a seat on the following boards: National Mortgage Professional Magazine’s 50 Most Connected Mortgage Professionals; Mortgage Professional America Magazine’s Elite Women in Mortgage; Vice President of the Michigan Mortgage Lenders Association West Chapter; Co-Chair of the Western Michigan Women’s Council of Realtors; and Board Member of the Michigan Mortgage Lenders Association.

Additional Highlights

The event also included a Top Producers Panel where Inlanta’s best divulged their keys to success, a number of breakout sessions featuring LOS system best practices and an Underwriting Panel, exciting company news and announcements, excellent motivational speakers, and continuing education for our Loan Officers.

On the second day of the conference, attendees experienced an excellent presentation by Garth Graham from the STRATMOR group on customer satisfaction in the mortgage industry. One of the most interesting takeaways was that satisfaction and net promoter scores were highest in the Third-Party Originations channel, proving TPO can lead to more happy clients through increased product offerings and competitive rates as well as leveraging the TPO provider’s technology platform.

Another highlight of the event included the presentation of the Customer Service Superstar Awards presented by Craig Pollack from Social Survey. Congratulations to Craig March, Dee Cayo, Yvette Clermont, Herb Lessmiller, and Jason Kupka for having the top customer satisfaction ratings in the company.

Inlanta was also excited to announce the destination of our 2017 rewards trip to beautiful Cap Cana, Dominican Republic!

Last, as the sun set on another great #TeamInlanta conference, we closed with excitement for the future – our upcoming 25th anniversary!

To see more from our Sales Conference, click here to watch a fun slideshow!

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