NEWS RELEASE

Contact:           Ashley Duvernell
                        Marketing Assistant
                        262-797-7111
                        ashleyduvernell@inlanta.com

INLANTA MORTGAGE SELECTS SECONDARY INTERACTIVE
Company cites automation and service as primary drivers of selection

Brookfield, Wis., March 25, 2011 – Secondary Interactive (SI), the award-winning secondary marketing risk management, best execution and loan allocation platform, announced today that Brookfield, Wis.-based Inlanta Mortgage has engaged SI as its secondary marketing service provider. 

Inlanta considered several risk management and analytics platforms, conducting thorough demonstrations of each. Inlanta also tapped into its LendersOne network to consult with other mortgage banks and learn more about their experiences with other service providers. Inlanta ultimately selected Secondary Interactive citing SI’s automated, Web-based platform, comprehensive best execution tools and customer service focus as the primary drivers for its decision.

“The advantage of Secondary Interactive is simple – it’s completely transparent and totally automated,” said Jean Badciong, SVP/COO of Inlanta. “The Web-based capabilities allow management and staff to pull reports, run a shock analysis at any point in time – without relying on a hedge company to send it to us. Additionally, we have really enjoyed the relationship with Secondary Interactive, and the service has been excellent. We have direct access to the owners as well as a dedicated analyst, who is knowledgeable and very responsive. Secondary Interactive has the technology, service and culture, making them a great partner for Inlanta.” 

Secondary Interactive provides a comprehensive spectrum of secondary marketing services that automate the process seamlessly, improve workflow and revenue and enhance investor relationships while neutralizing risk. Secondary Interactive's platform is a paradigm shift from traditional processes, providing lenders with a new way of doing business and revolutionizing secondary marketing operations for its clients. As a result of the company's joint venture with Optimal Blue, Secondary Interactive is the only provider to offer mortgage bankers a complete outsourced secondary marketing solution from risk management through loan commitments using real-time, 99.99 percent accurate data.

Don Brown, co-President of Secondary Interactive said, “With 28 branches in 13 states, Inlanta Mortgage is a highly successful company distinguished by its superior customer service and high level of ethics. As a fast growing company, they needed a partner that would allow them to operate efficiently and profitably. We completely share their customer-centric philosophy and being able to automate their processes enables Inlanta to focus on their core business, providing greater time and resources to their customers. We are proud to welcome Inlanta to our growing family of mortgage banks”

About Inlanta Mortgage
Headquartered in Brookfield, Wis., Inlanta Mortgage is a mortgage banking company conducting business in Arizona, Colorado, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, North Dakota, and Wisconsin.

Established in 1993, the company has grown to 28 branches in thirteen states and nearly 200 employees. Inlanta Mortgage provides its partner branches with outstanding support services, including underwriting, marketing, compliance, processing, human resources, training, technology, accounting, legal and in-house funding. Customers working with Inlanta Mortgage professionals have access to a variety of loan programs, including FHA 203K.

Inlanta Mortgage upholds the highest level of honesty and ethics, delivering superior service and building long-lasting relationships. It is a member of the Mortgage Bankers Association and Lenders One, the largest cooperative of mortgage bankers in the nation. Inlanta is an accredited member of the Better Business Bureau with an A+ rating.

For more information, please call Inlanta Mortgage at 262-797-7111, email info@inlanta.com or visit the company’s website at www.inlanta.com.

About Secondary Interactive
Founded in 2001 and based in Denver, Secondary Interactive is a Web-based provider of mortgage pipeline risk management and best execution services that partners with mortgage bankers to help them capture the additional revenue from mandatory commitments while neutralizing market risk and preserving their pre-determined profit margin. The company offers both full service consulting and a unique self-hedge service for companies with internal expertise to manage their pipeline without any significant capital outlay for software. Secondary Interactive’s flexible model tailors pull-through and hedge strategy for each client’s unique business strategy.

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